18 free analytics tools, ranked by their real free tiers

Every "free analytics" list eventually becomes a list of trials. This one only includes tools with a genuine free tier (or AGPL self-host option) — and quotes the 2026 ceiling so you know exactly what you're getting.

§Product analytics & events

• 01

  PostHog1M events/mo

  + 5K session recordings + 1M feature flag requests/mo. Heatmaps included.
• 02

  Mixpanel1M events/mo

  10K session replays/mo, core funnels/flows/retention, 5 saved reports per seat.
• 03

  Amplitude10K MTUs · ~2M events/mo

  Includes session replay + unlimited feature flags.
• 04

  Heap10K user sessions/mo

  Retroactive autocapture — no instrumentation to set events up front.
• 05

  OpenPanelFree unlimited self-hosted

  AGPL-3.0. Cloud is trial-only.

§Privacy-first web analytics

• 01

  PlausibleFree + unlimited (self-host)

  AGPL. Cloud is paid; self-hosted is free forever.
• 02

  Umami100K events/mo · or self-host

  Free Cloud Hobby tier, or unlimited when you run it yourself.
• 03

  Pirsch30-day trial only

  Included for completeness — no real free tier.

§Session replays & heatmaps

• 01

  Microsoft Clarity100% free forever

  Zero traffic caps. Unlimited everything.
• 02

  Highlight.io500 replays + 1K errors/mo

  Open-source (Apache 2.0). Free forever tier.

§Modern web-dev alternatives

• 01

  Vercel Analytics50K events/mo

  Hobby (free) plan. Pairs with Vercel deployments out of the box.
• 02

  Cloudflare Web AnalyticsFree for unlimited sites

  Privacy-friendly, no cookies, DNS-proxied traffic.
• 03

  MatomoFree self-hosted

  PHP + MySQL. Mature Google-Analytics alternative.
• 04

  TelemetryDeck100K signals/mo

  For iOS, macOS, Android apps. Privacy-first.

§App telemetry & observability

• 01

  GlitchTip1K events/mo · or self-host

  Sentry-compatible API. Self-hosted is unlimited.
• 02

  Grafana Cloud10K metric series · 50GB logs · 50GB traces

  Free forever. 14-day retention.
• 03

  New Relic100GB ingest/mo

  1 full user + unlimited basic users. 8-day retention.
• 04

  Rollbar5K errors + 1K replays/mo

  30-day retention. Unlimited users.